Catch More, Catch Bigger with Premium Fishing Lures
Fishing lures are artificial baits designed to attract fish by imitating the movement, appearance, and vibration of natural prey. From small fry imitation to larger baitfish profiles, they are a core part of modern angling and are widely used across freshwater and saltwater environments.
Why anglers use fishing lures
One of the biggest advantages of fishing lures is their versatility. Whether you are targeting aggressive predators or species feeding at different depths, there is a lure to suit the situation. Predator fishing lures are especially effective for species like pike and perch, while sea fishing lures are built to handle tougher coastal conditions. Anglers often rely on pike fishing lures for their lifelike action and ability to trigger reaction strikes.
They also offer excellent control over presentation. You can vary retrieve speed, depth, and action to match conditions, making them highly effective in both clear and murky waters. This adaptability is why both beginners and experienced anglers keep lures at the heart of their tackle box.
Choosing the right lure
When selecting fishing lures, consider key features such as size, colour, swimming action, and diving depth. Hard lures are ideal for covering water quickly, while soft lures provide a more natural feel and subtle movement. Spinner lures create flash and vibration to attract attention, while jigs and jig heads are perfect for vertical or bottom fishing techniques.
Trusted brands
At Total Fishing Tackle, you’ll find leading brands including Rapala, Savage Gear, Westin, Yo-Zuri, and Storm, all known for producing reliable and high-performance fishing lures suited to a wide range of conditions.
Explore our full range of predator fishing lures, pike fishing lures, sea fishing lures, hard lures, soft lures, spinner lures, jigs, and jig heads, and find the right setup for your next session. Plus, take advantage of our Price Match Service to ensure you always get great value.
Fishing Lures FAQs
What are fishing lures used for?
Fishing lures are used to attract and catch fish by mimicking prey such as baitfish or insects. They are designed to trigger predatory instincts through movement, colour, and vibration. Anglers use them in both freshwater and saltwater environments depending on the target species.
How do I choose the right size fishing lure?
The right size depends on the species you are targeting and local baitfish size. Larger lures are often used for predator fishing lures aimed at pike, while smaller options suit more cautious fish. Matching the hatch generally improves your chances of success.
What’s the difference between hard and soft lures?
Hard lures are rigid and often produce strong action and vibration, making them ideal for covering water. Soft lures are made from flexible materials that create a more natural swimming motion. Both have their place depending on conditions and target species.
Do I need different lures for sea fishing?
Yes, sea fishing lures are typically built to withstand stronger currents, saltwater corrosion, and larger predatory species. They often feature heavier construction and more robust hooks. Using the right lure improves durability and effectiveness offshore.