Berkley

About the Berkley Fishing Brand

Since its inception in 1937, Berkley has been guided by a singular objective, to infuse enjoyment into fishing while assisting anglers worldwide in enhancing their catch. This unswerving determination has propelled the business from its modest origins to emerge as a preeminent global fishing tackle enterprise. Rooted in a foundation of fervor and originality, they stand as a testament to the realisation of the American Dream.

Initiating with the tale of a young Iowan named Berkley Bedell, aged 16 at the time, who embarked on a venture of vending handcrafted flies to local fishing gear retailers and visiting anglers. These flies, fashioned from clippings of the family dog's hair and feathers from yard-dwelling chickens, may not meet today's standards of sophistication, yet they enjoyed remarkable popularity in their era. For a span of two years, Berkley Fly Co. flourished. However, the enterprise temporarily paused as Bedell pursued university studies and served in the Air Army Corps. Upon his return to Iowa, Bedell channeled his unwavering dedication into cultivating Berkley and Company into a thriving enterprise.

Initially centering on the creation of cable wire leaders, the brand underwent a transformative phase when Bedell acquired knowledge about nylon-coated cable employed in sailboats. Redirecting his efforts, Bedell shifted the enterprise toward producing nylon-coated wire for fishing leaders. Encouraged by the triumph of this endeavor, he delved into the realm of monofilament line production. Years of persistent experimentation culminated in the birth of the company's inaugural nylon monofilament line, christened Triline. This innovative line debuted in 1959, a full two decades after the pioneering spirit of Berkley Bedell first commenced the sale of fishing flies.

The ensuing decades smiled favorably upon Berkley, witnessing the company's continued triumph with its assortment of groundbreaking offerings. Not only did the enterprise burgeon exponentially, but it also diversified its product array by introducing fishing rods and soft plastic baits. Amidst these expansions, they remained steadfast in its primary mission of crafting premium fishing line.

Throughout its journey, they remained loyal in its commitment to research, development, and innovation, consistently maintaining its vanguard position in technological advancements. The era of flies fashioned from canine fur and avian plumage is a distant memory, replaced by Berkley's current role as a trailblazer in technological ingenuity. The meticulous investment of time and resources into their products has borne fruitful outcomes, and many items now taken for granted trace their origins back to the companies innovative drive.

The business takes immense pride in its heritage, a narrative of accomplishment that other enterprises would undoubtedly envy. The crux of this triumph, as perceived by Berkley, lies in its fervent zeal. Anchored in a fervor for innovation, they unflinchingly dedicate themselves to fabricating distinctive products through rigorous effort. Just as passionate anglers labor relentlessly to fulfill their aspirations, The brand is driven by the same passion. Every contemporary Berkley product is conceived by anglers, crafted for anglers, and the team remains resolute in their pursuit of inventive creations that can genuinely revolutionize angling experiences. In essence, their aspiration is to transform proficient anglers into exceptional ones.