Discover Our Exciting Range of Sea Fishing Lures. Find Your Perfect Catch!

Our range covers everything from lightweight metal jigs to versatile soft plastic lures designed for UK fish species. You’ll discover casting lures perfect for targeting bass from rocky shores, with weights ranging from 14g for shallow water work to 56g for reaching deeper waters in rough surf. Bright, flashy colours on lures are particularly effective in murky waters, while natural colours work better in clear waters, helping anglers adapt to varying conditions.

Our collection includes specialist lures for sea trout fishing during winter months, along with surface poppers that excel when various species are feeding at the water’s surface. Bass anglers will find an extensive selection of soft plastics rigged on quality jig heads, while those targeting wrasse can choose from smaller lures designed for precise presentation around rocky structures. Sandeel pencils are a highly effective lure that imitates a sandeel, a primary food source for many predatory fish, making them a valuable addition to any angler's tackle box.

We stock trusted brands like Abu Garcia, Savage Gear, and Fox Range lures, ensuring experienced anglers have access to proven fish-catching designs alongside innovative new patterns that attract fish through realistic movement and vibrant colours. An all-around modern lure fishing setup typically comprises a rod, reel, line, and lures, providing anglers with the essential tools for success.

We regularly monitor prices to ensure that we offer sea fishing lures and related tackle as competitively as possible. However, if you find the same sea fishing lures or equipment at a lower price elsewhere, please let us know and we will match it for you to guarantee the best value for your sea fishing needs.

Sea Fishing Lures FAQs

Which Type of Sea Fishing Lure Do I Choose?

Selecting the right lures depends on your target species and fishing conditions. Metal jigs work exceptionally well for bass fishing in deeper waters where strong currents require lures that sink quickly to the sea bed. These versatile lures can be jigged vertically from boats or cast and retrieved from shore, making them ideal for cod and pollock in offshore waters. Crankbaits, designed to dive to specific depths, are also effective for attracting species like bass and pollock, adding another dimension to your fishing strategy.

Soft plastic lures excel in shallow water scenarios, particularly when targeting wrasse around rocky structures, where their flexible design reduces snag risk. For surface feeding fish during dawn and dusk, poppers create the disturbance needed to trigger strikes from predatory species like mackerel and bass. Spoon lures shine when fish are chasing baitfish, their erratic action mimicking wounded prey across the water column. Match your lure weight to your rod’s specifications - typically 20-40g for shore angling, while boat fishing often requires larger lures up to 100g for reaching fish in deeper waters.

Different tides can enhance or limit fishing success, with many anglers finding that high tides are often better for certain species, making timing an important factor in your fishing plans. The best time of day for lure fishing is usually dusk and dawn, when predatory species are most active.

What Material Should Sea Fishing Lures Be Made Of?

Quality saltwater lures must withstand the corrosive marine environment while maintaining their fish-attracting properties. Stainless steel hooks and split rings are essential for saltwater fishing, preventing the rust that quickly ruins cheaper alternatives. Lead-free zinc alloy jig heads offer excellent casting weight while complying with environmental regulations, and their density helps lures sink efficiently through the water column. High-grade silicone soft plastics maintain their flexibility even in cold water, crucial for natural movement that predatory species find irresistible.

Durable paint finishes resist chipping when lures contact rocks, sand, and the sea bed during retrieval. Japanese carbon steel treble hooks provide superior sharpness for solid hooksets, while sealed rattle chambers in hard lures prevent water ingress that would silence their fish-attracting sound. In murkier waters, lures with strong vibrations or bright colours can be more effective in attracting fish. These material choices ensure your fishing lures perform reliably session after session, whether you’re casting from shore or trolling behind a drifting boat.

How Do I Use Sea Fishing Lures for Shore Fishing?

Shore-based sea angling requires lures that can be cast effectively and worked productively in coastal conditions. Beach fishing benefits from 28g metal spoons that achieve maximum casting distance, allowing anglers to reach fish feeding beyond the surf zone. Rocky shore tactics demand Texas-rigged soft plastics that glide over snag-prone areas where bass and wrasse hide among kelp and boulders. Estuary fishing produces excellent results with 3-inch paddle tail lures on 21g jig heads, their subtle action perfectly suited to clear water where fish inspect lures closely.

Pier fishing techniques involve vertical jigging with 42g metal lures, dropping them through the water column to reach cod and pollock holding near pier supports. During rough surf conditions, weighted soft plastic lures maintain control in turbulent water while their lifelike movement continues attracting fish. Early morning sessions targeting bass respond well to white and silver lure colours that mimic the natural prey these predatory species hunt in low light conditions. Mackerel, cod, pollock, and bass are target species for various types of sea fishing lures, making it essential to choose the right lure for your intended catch.

How Do You Use Sea Fishing Lures for Offshore Fishing?

Boat fishing opens up opportunities to target different species across the full water column using specialised techniques. Deep water strategies employ large metal jigs in 60-100 foot depths, where vertical jigging can locate cod, pollock, and other species holding near underwater structures.

Trolling setups utilise diving crankbaits for covering vast open water areas, allowing anglers to locate scattered fish and trigger strikes through consistent lure presentation. Wreck fishing requires heavy jigs that reach bottom structures quickly, where trophy fish often shelter among the twisted metal and marine growth.

Drift fishing methods work soft plastic lures through tidal flow areas, their natural movement attracting predatory species as the boat moves with the current. Deep-sea jigging during winter months employs 100g+ vertical jigs to reach cod in their deeper seasonal haunts. Surface lure fishing targets feeding shoals with poppers and stick baits, creating explosive surface strikes when highly effective techniques meet aggressive fish. Topwater lures like poppers and surface plugs are excellent for targeting bass and mackerel near the surface, adding excitement to your fishing experience. These offshore methods allow sea anglers to access the huge range of species that inhabit different depths and structures in saltwater environments.