Century

About the Century Fishing Brand

For over three decades, Century has been at the forefront of crafting exceptional fishing gear that is revered worldwide. This company holds a deep passion for every facet of fishing, finding equal solace by the waterside as in the exhilaration of landing a prized catch with its premier nets. The ethos of the brand revolves around elevating the essence of contemplation by the bank or on a boat, harmonising the angler's tranquillity with the water's rhythm, the symphony of nature, and the dance with the aquatic life. The act of fishing symbolizes a departure from mundane routines, an art of transforming the ordinary into the extraordinary, and according to Century, witnessing the graceful bend of your fishing rod as you reel in a catch is the ultimate thrill. Thus, the quality tackle they provide becomes the vessel for an escape from the ordinary humdrum.

In a marked contrast from most counterparts in the tackle industry, Century has chosen to anchor its operations in England, eschewing the common route of outsourcing production to Far East mass manufacturers. This strategic choice empowers Century to wield complete authority over the materials and techniques employed in the meticulous crafting of their exquisite rods. Pioneering in its commitment to environmental stewardship, it earned the distinction of being the world's first rod manufacturer to meet universally acknowledged ecological standards, an achievement they sustain unwaveringly. Employing third-party impartial audits, they rigorously ensure adherence to the highest environmental benchmarks, persistently endeavouring to safeguard the ecosystem during the production lifecycle.

Raw materials find their incarnation in the company's products, fostered through robust associations with esteemed suppliers. This close bond infuses a profound comprehension of the materials that form the bedrock of their fishing tackle, and how these elements synergize to deliver optimal performance on the waterside. The tangible benefits of Century's supplier relationships translate directly to the angler, bestowing palpable outcomes in the fishing experience.

Century's rods are a symphony of high-modulus carbon fibres and an intricate resin support framework, orchestrating superb responsiveness, enduring robustness, and unswerving excellence across their lifespan. Testament to their faith in the enduring brilliance of their rods, Century's warranty system extends counsel on upkeep and repairs even after two decades of service, a milestone many of their rods have accomplished. While the company's emphasis leans toward carp fishing, its product portfolio is a tapestry that caters to various disciplines, encompassing an array of rod supports tailored for carp fishing and predator angling.

Enriched by its roots in England, Century possesses an innate sensitivity to the needs and aspirations of the English angling community. This locality-based insight preserves their specialist identity, an emblem of commitment to quality that hasn't yielded to the allure of mere expansion. As specialists, Century has honed its craft to engineering precision tackle with unwavering consistency.