Avid

About the Avid Fishing Brand

Emerging in 2009, Avid stands as a fresher entrant within the market landscape. However, its relatively short existence shouldn't mislead you into doubting its capacity to generate top-tier angling gear. The youthfulness inherent in the business constitutes its chief advantage, fostering inventive ideas in a well-established industry and embracing novel concepts fearlessly. Their distinctiveness lies in its commitment to innovation, breathing new life into conventional concepts by infusing them with an Avid flair.

The core principle underlying Avid revolves around the creation of carp fishing tackle designed to elevate your angling experience. Recognizing that personal growth as an angler hinges on equipment that fosters skill development rather than stunting it, Avid places paramount importance on its innovative drive. The brand firmly subscribes to the belief that true progression emerges through innovative tackle, as it compels anglers to evolve their skills. Conversely, persistently relying on conventional tackle leads to stagnation, relying on familiar strategies. Given that fish continually adapt, anglers must also adapt to maintain a strategic edge. As the realm of carp angling has no ultimate attainment, growth is perpetual, and Avid's evolving tackle mirrors this trajectory.

They also acknowledges the necessity of dependable gear. All its products undergo stringent testing, spearheaded by its team of expert pro anglers. Their input is invaluable in crafting tackle for the upcoming generation of anglers. Additionally, this scrutiny ensures that each piece of tackle is tailored to excel by the water's edge, freeing anglers to focus on their pursuit rather than fretting over equipment. Spanning an impressive spectrum encompassing terminal tackle, rods, reels, luggage, and fish care products, Avid leaves no aspect unattended, guaranteeing optimal angling performance.